Visual Merchandising Guides
As the Communication Specialist at Things Remembered it was solely my responsibility to create the Visual Merchandising Guides (VMGs) sent to stores. The following pictures are a small sample from this 100+ page document, of which there were 4-6, each month.
I’m too bad at math to crunch the numbers, but have created over a hundred VMGs, not to mention other marketing, emergency graphic design, and retouching projects.
Credit: Background photos from Pexels
Due to the nature of the VMG it can look a little weird when you see it all together, but the intention is for stores to take it apart and place each page at the correct display.
So when you see the same picture appears twice, it’s because the page is double sided and I didn’t want stores to have to flip the paper back and forth to see the image after they read the instructions.